Why TV?

1. Because that is where the mass market can be reached:
   
   Consumers will watch TV 50 times more than they'll listen to the radio, and 10 times more than they'll read the newspaper or surf the internet. - U.S. Census Bureau's Statistical Abstract of the United States: 2007
   
   
2. TV is influential:
   
   82% of Americans say TV is the most influential form of media - TVB, Nielsen Media Research Customer Survey, 2006
   
   
3. Cable TV can be used to target a specific audience:
   
   With almost 40 cable networks to choose from, it is possible to send you message exactly where you want it:
   
   Sports (ESPN, Spike TV, Speed)
   News (FOX News, CNN, Headline News, MSNBC, CNBC)
   Entertainment (A&E, Bravo, Comedy Central, E! Channel, FX, Nick at Nite, TBS, TV Land, USA Network)
   Lifestyle (ABC Family, AMC, BET, Oxygen, WeTV)
   Information (Animal Planet, Discovery, Food Channel, History Channel, HGTV, TLC, Travel Channel, Weather Channel)
   Music (MTV, VH1, CMT).
   
   
4. The quality of the advertisement is higher than online
   
   The bandwidth from a cable connection to your television dwarfs the Internet, and people are trained to watch the video and not be searching for other information as they do on a computer screen.
   
   
5. Cable TV advertising is cost-effective
   
   Indivduals can run ads on TV for as little as $8 an ad, depending on the market.
   
   

You may spend more time online than in front of your television, but to reach out and spread the word, you need to be on TV.